The independent Magazine Festival

Pioneer Communities

Conference Sep 2–3 2016 #indiemagday Sep 4 2016 Hamburg, Germany

In unknown territories, the usual rules don’t apply. You can get lost and never be heard from again, or you can be the first to find a new plateau and gaze upon the world in an unprecedented way. Independent magazines are all about leaving those well-trodden paths; they are about experiments in design and content, and finding ways to tell the stories that matter. This year’s Indiecon explores the realm of a do-it culture. It’s about the challenge of creativity in rapid publishing processes and about mapping ways to make a publication feasible. Together, we try to understand how pioneer projects evolve into communities of makers and readers. Join the discussion at Indiecon 2016.


We are heartbroken, but there are only 100 seats at the conference venue. Therefore we give precedence to magazine makers. If you do not work for a magazine, we will try to consider your application nevertheless.

We won’t send you any bullshit.


Joachim Baldauf

Joachim Baldauf (GER)

Vorn Magazin

What is indie? “Real Indie for me is non-capitalistic. Not focused on money, but spirit.”

Joachim Baldauf is one of Germany’s most acclaimed fashion photographers. Since the 1990’s he’s been working for almost every imaginable relevant outlet, including an intense collaboration with iconic “Wallpaper” magazine in the early 2000’s. In many of his images, for example the recurring encounters with Eva Padberg or Claudia Schiffer, he seems to find intimate moments with the people on the other side of the camera, which makes them look natural and somehow more human even in extremely orchestrated settings. Together with designer Agnes Feckl he publishes “Vorn” magazine since 2004.

See him here: Talk, Golden Hall, Saturday 1:30PM
Find him online: Vorn Magazin
Photo: Bruno Alexander

Sam Cooney

Sam Cooney (AU)

The Lifted Brow

What is Indie? “Making meaning rather than money.”

Sam Cooney is a writer himself as well as publisher and editorial director of “The Lifted Brow”. He sent us a list of references that could fill a book itself – we’ll scrap that and just say: It is obvious that he’s at the heart of the community of editors, writers and artists that create the magazine. At Indiecon he’ll tell us what it means for the editorial process to rely on contributions by others and how he wants to amplify what “The Lifted Brow” can do by expanding into the book market.

See him here: Talk, Golden Hall, Saturday 10:30AM
Find him online: The Lifted Brow, @theliftedbrow
Photo: private

Louis-Jacques Darveau

Louis-Jacques Darveau (CA)

The Alpine Review

What is Indie? “Indie is a certain attitude that you find at the edges, where innovation generally comes from. It's beautiful and powerful when not harvested with brute force.”

Louis-Jacques Darveau is the publisher and co-editor of “The Alpine Review” and the general manager of Totem. Trained as a lawyer, he also holds graduate degrees in management from HEC and INSEAD. He has spent his career, which began at Accenture, fixing complicated problems for large organizations and Fortune 500 companies. Through small independent missions and deeply embedded multiyear deployments, he drives transformation, building unexpected teams, bringing misfits and uncorporate underdogs into big business. His interests include issues related to complexity, turbulence, good governance and the good society.

See him here: Keynote, Golden Hall, Saturday 5:00PM
Find him online: The Alpine Review, @TheAlpineReview
Photo: Derek Shapton

Veronica Ditting

Veronica Ditting (UK)

The Gentlewoman

What is Indie? “Indie is an outspoken and personal voice.”

Most of the time the cover of “The Gentlewoman” just consists of logotype and a subline, a portrait and a name. And with those little means, Veronica Ditting tells us almost the whole story. There’s the straightness and modernity of the typeface and layout which stands in stark contrast to the usual perception of a women’s magazine. There’s the genius idea to just use the first name to introduce some of the most stunning women in popular culture. Where other outlets might fall for the temptation to go all over the place with the (brand) names of their subjects, “The Gentlewoman” approaches the person on the cover on an almost intimate level: Hey, this is Kirsten. Hey, this is Vivienne. Veronica understands to work with the modest, conversational style of the magazine, which she shapes into new variations of her visual language in each issue – a quality she also uses in her work for “Fantastic Man”, “Cos magazine” and in the context of fashion and high culture.

See her here: Talk, Golden Hall, Friday 5:30PM
Find her online: The Collective Shift
Photo: Kasia Bobula

Riesling Type

Timo Durst /
Max Weinland (GER)

Riesling Type

What is Indie? “Indie is intrinsic.” / “Indie is autocracy.”

Max Weinland and Timo Durst share a keen interest in letters, be it on posters, in magazines or online. Please check out the fabulous website of their type foundry “Riesling Type” right now and go nuts with fonts like “RT Pfaelzer” or “RT DIN Abnorm”. Apart from making the fonts that they feel are missing, Max and Timo are also two straightforward editorial thinkers with a similar approach, combining complexity with head-on boldness in their design work. At Indiecon, they’ll use their tools to create the “Pioneer Paper”, a documentation about and beyond the festival.

See them here: Workshop, Registration / Saloon, Friday / Saturday
Find them online: Riesling Type
Photo: Noel Richter

Fabian Ebeling

Fabian Ebeling (GER)

Die Epilog

What is indie? “Doing (almost) whatever you want.”

Fabian is a co-founder and editor of “Die Epilog“ which deals with contemporary cultural matters. The magazine is unconventional in many ways including the use of a seemingly wrong definite article in the title which makes every tight-lipped German grit his or her teeth. Despite being responsible for such far-reaching provocation, Fabian currently lives the dream of having two jobs, one as an editor at Bauhaus-University Weimar and one at “Kulturaustausch - Zeitschrift für internationale Perspektiven”. He also hosts the bi-weekly show “Canadian Content” at “Byte FM” and every now and then he goes for some freelance gigs for “Spex”, “RBB Kulturradio” or “Kreuzer” in Leipzig.

See him here: Talk, Golden Hall, Saturday 10:30AM
Find him online: Die Epilog
Photo: Stefan Cleef

Steffen Greiner

Steffen Greiner (GER)

Die Epilog

What is indie? “A relic from the Golden Age of dichotomies – the 80s, probably?”

Steffen Greiner embraces the Berlin lifestyle of young male intellectuals including living in Neukölln, drinking too much and sleeping in. Apart from that he organizes all kinds of cultural activities and publishes journalistic and theoretical texts. His first magazine was called “Fensterplatz”, unfortunately the paper on cultural studies did not survive after issue four. Since 2015 he’s been an editor of “Die Epilog” besides his regular writing assignments for newspapers “taz” and “jungle world” as well as music magazine “Intro”. He’s also our favorite contestant for this year’s Indiecon bedroom eyes competition.

See him here: Talk, Golden Hall, Saturday 10:30AM
Find him online: Die Epilog
Photo: Max Hilsamer

Michael Hopp

Michael Hopp (GER)

Hopp und Frenz

What is Indie? “Indie is print without regrets.”

The first Indiecon in 2014 inspired Michael Hopp to start his own event series on (independent) publishing: His “Blattkritik Salon” has become an excellent periodical for magazine makers in and around Hamburg, featuring e.g. Bernd Runge with “Noah”, Ale Dumbsky's “Read” or Max Dax, formerly of "Intro" and “Electronic Beats” as well as Nicole Zepter of “Neon” and Jan Christe with “t3n”. As one of the founders of the indie classic "Wiener" and an editor of “Tempo”, he is used to challenging principles of writing, thinking, understanding – a position he now tries to implant in corporate publishing with his editorial office “Hopp und Frenz” (HuF).

See him here: Workshop, Library, Saturday
Find him online: Hopp und Frenz
Photo: private

Agnese Kleina

Agnese Kleina (LV)

Benji Knewman

What is indie? “Inventing your own universe and rules.”

You enter a room at an editorial design conference, there’s white shirts and dress shoes and there is the hat. A tall purple hat, and under it sits Agnese Kleina. From our point of view it seems fair to say that Agnese might well be considered a star in Latvia by now: As a copywriter and former fashion blogger (also known as “Whimsical Agnesiga”), but especially for reframing the view on the small baltic country through the invention of “Benji Knewman”. It’s not only the first english/latvian bookazine ever, it also reaches out to a global community of free spirits who want to live their life and not be bothered by conventions and expectations. And who apparently likes to wear purple hats sometimes.

See her here: Keynote, Golden Hall, Saturday 12:00AM
Find her online: Benji Knewman, @benjiknewman
Photo: Vika Anisko

Richard O’Mahony

Richard O’Mahony (UK)

The Gentlewoman

What is indie? “The opportunity of a lifetime.”

There is an almost mystic air that surrounds these publications: “Cos magazine”, “Fantastic Men” and “The Gentlewoman” are some of the most inventive and, at the same time, the most refined magazines that have come to pass in recent years. You just can’t shake the feeling that there’s a group of extraordinary people behind it you just want to be part of. Richard has been in the circle for quite some time as Senior Editor of “The Gentlewoman” and as a contributor to other publications of dutch creative uber-team Jop van Bennekom and Gert Jonkers. In Hamburg, he’ll hopefully give us some insight, too.

See him here: Talk, Golden Hall, Friday 5:30PM
Find him online: The Gentlewoman, @thegentlewoman
Photo: Ivan Ruberto

Ricarda Messner

Ricarda Messner (GER)


What is indie? “Doing whatever you want to do.”

Ricarda Messner creates the magazine probably everyone would love to make. In each issue, “Flaneur Magazine” discovers a street in a different city. It brought her to places like Rome, Athens, Montreal or Berlin and in close contact with the local artist scenes. With lush “Flaneur”, the versatile Berlin native set a high standard in materials and design quality – just to throw it completely overboard in her newest project. “Sofa” magazine is printed on sticky coated paper, stapled and claims that “Life is a Chatroom”, a witty reference to the hedonistic teenage audience it is made for. At Indiecon she’ll apply her understanding of taste and style to an interview with the makers of „The Gentlewoman“ – and hopefully she’ll also let us know what’s up next in her independent publishing house “editionmessner”.

See her here: Talk, Golden Hall, Friday 5:30PM
Find her online: Flaneur
Photo: Ava Celik

Danny Miller

Danny Miller (UK)

Weapons of Reason

What is indie? “I don’t have a definitive answer for this.”

In puff pieces on independent publishing you’ll sometimes read about “endless possibilities”, meaning you can do everything nowadays with just a laptop and a great idea. Well, that is one way to look at it. Danny Miller seems to take a different perspective: It requires structure (which Danny is - in his own words - basically obsessed with), clarity and a keen mind to carve out the exact medium that resonates with people. And he’s really good at it. While still at university, he developed the iconic film magazine Little White Lies. As co-founder and CEO of Human After All, a London-based creative agency, he’s one of the industry’s leading voices and a member of the World Economic Forum’s Global Agenda Council on creative economy. Most recently, he launched a new four-year magazine project called Weapons of Reason – which addresses the pressing globals issues of our time in a very structured way.

See him here: Talk, Golden Hall, Friday 2:30PM
Find him online: Weapons of Reason, @weaponsofreason
Photo: Paul Willoughby

Rosetta Mills

Rosetta Mills (AU)

The Lifted Brow

What is indie? “Making a thing you love with good people, for good people who will love it.”

Rosetta Lake Mills is currently responsible for the outlandish beauty of “The Lifted Brow”, besides working as a designer for the City of Melbourne within their human centred innovation lab called CityLab. She has specialized in typography and publication design with a focus on the human perspective on things. We like that because we are humans – but also because the results just feel right. Rosetta also occasionally designs album artworks for musicians, which are great.

See her here: Talk, Golden Hall, Saturday 10:30 AM
Find her online: Rosetta Mills
Photo: private

Nelson Ng

Nelson Ng (CN)

Lost Magazine

What is indie? “Indie is about having a strong belief in something.”

This is how a magazine changes your life: It crawls up behind you as an idea you can’t get rid of and one day it just grabs you and takes over. Nelson Ng experienced this process with “Lost”: Born and raised in Singapore, he had already seen his fair share of the world after graduating from Pratt Institute in New York with a BFA in painting and moving to China to work as an Art Director at advertising agency Wieden+Kennedy. That's when “Lost” started closing in – as a side project at first and as a platform for people to share their travel stories. Three issues in, the magazine has taken over and Nelson is now fully concentrating on publishing projects. And as he says, there’s already the next idea in line.

See him here: Keynote, Golden Hall, Saturday 3:00PM
Find him online: Lost Magazine
Photo: private

Klaus Neuburg

Klaus Neuburg (GER)


What is indie? “Doing it anyway.”

There’s a zoo living in Klaus’ wallet. If he picks a business card from it, the lucky recipient can decide between fish, bird or salamander – all of them printed neatly on uncoated paper with handmade embossment. This attention to detail is a stand-out characteristic of the work of Klaus. Together with his friend and business partner Sebastian Pranz he runs an editorial and design office called (ha, ha) “Buero Zoo”. For quite some time they've been publishing “Froh!” – a magazine with “stories for a good society” where every issue focuses on a broad topic like “light”, “luxury” or “transit”. Together with Photographer Fabian Weiss the team also travels around to pass on their notion of independence to students and young magazine makers in Georgia, Moldova and elsewhere. Klaus teaches design at Ruhrakademie Schwerte and works as guest professor at HFBK Hamburg.

See him here: Presentation, Golden Hall, Saturday 4:00PM
Find him online: Froh!
Photo: Fabian Weiss

Markus Peichl

Markus Peichl (GER)

Lead Academy

What is indie? “A Dream.”

Markus Peichl already made media when some of us were not even born, but maybe all of us got touched by something he created. After working for Austrian public broadcasting ORF during his law studies, he became editor-in-chief of Viennas most progressive Zeitgeist magazine “Wiener” in the early 1980’s. Three years in, he got the call from Hamburg to develop a new publication for the German market. This one became a legend: “Tempo”. And that’s not even half the story. After the “Tempo” years, Markus Peichl started working as a TV producer and entrepreneur for German national broadcasting ARD and several private channels, produced music videos for Paul van Dyk, Run DMC, Falco, Xavier Naidoo and others, as well as developed magazine for almost all major publishing houses in Germany. He also hosts Germanys most influential magazine award, the “LeadAwards”. Since 2011 he heads the art gallery “Galerie Crone” in Berlin and Vienna, representing artists such as Rosemarie Trockel, Hanne Darboven and Norbert Bisky.

See him here: Talk, Golden Hall, Friday 4:00PM
Find him online: Galerie Crone, Lead Academy

Sebastian Pranz

Sebastian Pranz (GER)


What is indie? “Indie is creating alternative public spheres.”

Sebastian’s interest lies in the transformation of societies through media and journalism. After finishing his PhD in sociology he started working as a publisher and founded “Buero Zoo”, a studio focusing on sustainable corporate publishing, with Klaus Neuburg. Even longer they publish “Froh!” – a magazine with „stories for a good society“ where every issue focuses on a broad topic like “light”, “luxury” or “transit”. Together with Photographer Fabian Weiss the team also travels around to pass on their notion of independence to students and young magazine makers in Georgia, Moldova and elsewhere. Sebastian understands his work as part of an overall editorial and design mission for society at large – and in his structured, smart and positive way he might be able to succeed.

See him here: Talk, Golden Hall, Saturday 1:30PM
Find him online: Froh!
Photo: Simon Roth

Christian Schiffer

Christian Schiffer (DE)


What is indie? “Indie is a promise.”

Before former Greek Finance Minister Yanis Varoufakis was appointed, he used to tinker around with the financial system of gaming giant Valve. Yes, you’ve read it right: financial system! If the group were a state and the gamers on its platform the citizens – the nation would have double the population of Germany. To get to the point, gaming’s a big thing – and Christian Schiffer is one of the few who knows how to communicate that adequately. In 2012, alongside his job with broadcaster Bayerischer Rundfunk, he founded “WASD”, a bookazine for computer gaming culture. His publications are about indie games and mainstream games, but also about military simulations, for example, and the associated ethical issues. A few weeks ago, the seventh issue appeared. It's title translates into English as: “Love and hate – if you want to play, you have to feel.” Immediate favourite sentence about sex in gaming: “Only the computer games, they're normally about as free and easy as a dog’s tail caught in a door.”

See him here: Talk, Golden Hall, Friday 4:00PM
Find him online: WASD, @WASDMagazin
Photo: Laura Freisberg

Jeff Taylor

Jeff Taylor (UK)


What is indie? “Indies are launching for far less money – are thereby creating a wave of fresh, unique titles.”

Jeff Taylor has all the air of a business man: White shirt, tight schedule, busy assistant. Originally a marketing executive by trade, he started Courier to build his own brand instead of solely giving advice to others. Among other things, Jeff used to be global Chief Marketing Officer for the telecommunication and technology brands of Hutchison Whampoa, one of the biggest companies listed in the Hongkong stock exchange. And he hasn’t severed all ties: The agency behind Courier also provides services such as consultancy, strategy and creation to other businesses.

See him here: Keynote, Golden Hall, Saturday 9:30AM
Find him online: Courier Paper, @courierpaper
Photo: private

Steven Watson

Steven Watson (UK)

Stack Magazines

What is indie? “Indie is unstoppable.”

Do you love the feeling to receive a present? To feel its weight in the mail while you carry it upstairs? To slide the fingers across the envelope and squeeze it to make out what’s inside before opening it? Oh yeah, we do love this feeling. And maybe that’s also the reason why we like Steve so much – because via his subscription service “Stack”, he sends us new and beautiful magazines every month. Well, of course that is not the only reason. Steve has been with the Indiecon from the beginning and besides being a distribution pioneer, he’s also a magazine lover, brilliant expert and just a great guy to hang out with.

See him here: Talk, Golden Hall, Friday 2:30PM
Find him online: Stack Magazines, @StackMagazines
Photo: Tom Medwell

Fabian Weiss

Fabian Weiss (GER)


What is indie? “Indie is doing what you like and listening to your heart.”

Fabian Weiss is always where the stories are. Right now that seems to be in Tallinn, Estonia, but it may be that next week he’s somewhere in the Baltics, Eastern Europe and further East. His projects explore cultural changes in personal structures within a broader assessment of the surrounding culture. That basically means: he gets close without loosing the eye for the big picture. Besides his photographic work, he conducts workshops on creating magazines from scratch in record time within the “Publish Yourself!” framework. In Hamburg, he is visiting professor at the HFBK and supports the Indiecon Summer School.

See him here: Presentation, Golden Hall, Saturday 4:00PM
Find him online: Fabian Weiss
Photo: private

Sebastian Zimmerhackl

Sebastian Zimmerhackl (GER)

Selam X

What is Indie? “Through the wall”

Sebastian Zimmerhackl is the person who’s already said the next sentence before you fully comprehend what he just told you. From a gigantic pool of cultural, sub-cultural, technical and sometimes just unpredictable references, he draws the inspiration for a flood of ideas. His creative studio Selam X is based in Berlin and Istanbul and works worldwide, the creative network VeryVeryContemporary unites progressive minds in current design. At Indiecon, Sebastian will let us peek into his toolkit.

See him here: Workshop, Registration / Saloon, Friday / Saturday
Find him online: Selam X
Photo: Ceyhun Güney


Friday and Saturday

All Day Saloon

Indiecon Island: Magazine Selection

Our bookers tickle the ivories. Soon, you’ll find pioneering lines about this event here.

All Day Registration / Saloon

Pioneer Paper

Please be advised: There are journalists present. The guy next to you might be conducting an interview. And the person listening closely to the creaks of the floorboard – maybe she is counting them for an infographic. All of Indiecon will become a participatory magazine this year. Under the oversight of designers Max Weinland and Timo Durst, the first edition of the “Pioneer Paper” will be produced on site and presented at Indiemagday. Every guest or speaker at Indiecon is invited to take part in the process.

All Day Registration / Red Hall

You Will Find Someone

1+1=11: Have you ever wished for a “Temporary Secretary” and a kind of creative task force? Someone who would bring some order in your process and could help making your dream work? You can relax. 1+1=N: The relentless communicator and all-round technical genius Sebastian Zimmerhackl from “Selam X” promises: You Will Find Someone. At Indiecon, he will moderate groups who analyze your work-process. And together we will find the right person or tool for you: 1+1=↑

Friday (1:00pm – open end)

1:00pm Entrance Hall / Saloon


Come in, come in! We celebrate your arrival with coffee and “Franzbrötchen” pastries.

2:30pm Golden Hall

Talk: Everyone’s Publishing Playbook

“Weapons of Reason“ steps up to explain the most pressing issues of modern days. Climate Change, the Aging Society, Urbanization and many more of the big words that come along in capitals. While most people would most certainly get lost somewhere between melting permafrost and robots taking care of their grandmother, Danny and his agency “Human After All” just chop the world’s agenda into eight pieces. A finite circle of magazines to be published in a period of eight years, each containing the same chapters: Past, Present, Future. With the same amount of oversight, “Human After All” dissected the publishing process itself and shared the results with everyone. “The Publishing Playbook” is a startup guide for magazines. Steven Watson, founder of our favourite magazine subscription service Stack, will talk with him about what makes a project work, at which point cooperation is of the essence or also when the time is right for single-handed decisions.

4:00pm Golden Hall

Roundup: Pioneer Communities

There are many rumours about what happened in the very halls where Indiecon takes place these days, which used to be the exclusive editorial office of a magazine called “Tempo” in the 1980’s. Whatever people say: It must have been a very special time and place to be. We'll talk a bit about the “Tempo”-community, but also about what former editor-in-chief, media entrepreneur and art gallerist Markus Peichl has to say on current developments in the world of magazines.

5:30pm Golden Hall

Talk: The Gentlewoman’s Club

It’s a bit like the most popular kid at school: “The Gentlewoman” has this extraordinary air which instantly makes you feel close. It’s sheer presence is just a delight. That’s before you actually start reading, because apart from it’s brilliant first impression, the magazine is filled with truly moving stories, portraits and interviews. “The Gentlewoman” is circling the world of fashion and style but it has a huge orbit including literature and storytelling, travel, art and other good things in life. So beyond being the most popular kid, “The Gentlewoman” is also a great friend. And this is what Art Director Veronica Ditting and Senior Editor Richard O’Mahony are going to talk about with fabulous Ricarda Messner of “Flaneur”: How can a magazine become something to relate to? How does “The Gentlewoman Club” work – and what role do countryside rides and wrapping sessions play in doing a magazine?

7:00pm Saloon

Pre-Release “The Gentlewoman” #14

We are more than excited about this one: You’ll be able to see, touch, grab and run away with the new issue of “The Gentlewoman” a week before anyone else can. And even better: Veronica and Richard will stay for a chat. Come see them in the Saloon after their talk.

8:00pm Garden


Saturday (10:00am – Open End)

All Day Long Library

“Blattkritik”: Magazine Review

Have you ever wondered if your mom tells you the truth about how great and beautiful your magazine is? Maybe it’s time for a reality check. Michael Hopp brings more than 30 years of magazine experience to the table and a keen understanding of the mechanics which make a publication great. The best thing about it: Not only does Michael bring up the painful subjects, he’s also interested in a constructive dialogue to move your magazine forward. Use this chance to make your magazine better – we will.

9:30AM Golden Hall

Keynote: Startup Magazine

“Courier” magazine reports on London’s bustling startup scene and has en passant become part of the “Flat White Economy” itself, to use the beautifully fitting description coined by author and economist Douglas McWilliams. What it says is: You can mock the hipsters and their macbooks and lattes, but they’ve become a viable part of our economy. “Courier” taps into this shift in the business world, and it does so in a very conclusive way. It is a lot more designed than your usual business magazine, it’s free like most of the stuff on the internet and it’s everywhere you’d expect its target group to be as well. And by the way: After releasing eight issues, “Courier” raised £ 100.000 last year for selling four percent of its stake. Let’s hear about how publisher Jeff Taylor and his crew plan to go global.

10:30AM Saloon



10:30AM Golden Hall

Talk: Maker’s Island

A couple of hundred years ago, you could still discover unknown cultures. Imagine setting foot on an island no one ever visited before – what forms of writing, art and rituals would you find? The feeling you have when you hold a copy of “The Lifted Brow” in your hands is in some way similar. First of all, it comes from an island (called Australia) and second of all it’s unlike other things you’ve seen before. Just check out the coarsely-beautiful cover illustration, read a few paragraphs in the editorial where you might stumble upon the words “Marxism” and “Menstruation”, and then go ahead and delve into the essays, fiction and non-fiction texts, artworks and illustrations inside. At Indiecon, we’re going to explore the cultural island called “The Lifted Brow” and the community living on it. Fabian Ebeling and Steffen Greiner of “Die Epilog” will be our tour guides.

12:00PM Golden Hall

Keynote: Imagined Communities

“Benji Knewman” is not only the name of a magazine, it’s also the intangible main character and editor at large behind it. So if we talk about the community around “Benji Knewman”, it might well be situated outside of our everyday reality. Agnese Kleina, the more tangible part of the editorial team, describes her aim as inventing her own universe and rules – but there is also a very real circle of contributors, supporters and readers who carries the title. Agense will introduce us to the community behind the magazine and maybe we’ll also get to know some of Benji’s otherworldly friends.

1:30pm Golden Hall

Keynote: Visual Pioneers

Even in an age of constant visual overabundance, there is still room for surprises and excellence in what literally meets the eye. “Vorn” magazine, which has been around for more than ten years by now, pioneered the genre of “visual magazines”, in which photography, illustration and artworks come into focus. Fashion photographer Joachim Baldauf publishes the magazine and is responsible for the editorial ideas, for example publishing the recent issue without one written word or letter, except for the title. Apart from that, the magazine basically works as a platform for selected artists and their desired forms of expression. The quality of the magazine, Joachim says, of course varies with the quality of contributions. Together with Sebastian Pranz, co-founder and publisher of “Froh!” magazine, he’s going to discuss the role of the publisher in a project like this, and also how to deal with the challenging situations you might find yourself in when you decide to grant complete freedom to the contributors of your magazine.

3:00pm Golden Hall

Keynote: Shanghai Communities

More than 14 million people live in a city surrounded by other cities of millions. Even if you just look Shanghai up on a map it can convey the feeling Nelson Ng named his magazine after: “Lost”. This changes in an instant, though, if you then start to flip the pages. There’s mountains and green, the ocean, cacti, an island and just lots of places which instantly draw you in. And if you are in the right mood you get washed away by all these personal images and feelings and it suddenly makes you realize, how each and every one of the 14 million people in Shanghai live a separate day-to-day life, maybe dreaming about the same islands or about things you can’t even imagine. Nelson might give us a few hints when he’ll talk about “Lost” and about the community of Chinese independent publishers.

4:00pm Golden Hall

Presentation: Indiecon Summer School

The Indiecon Summer School is a five-day intensive course in independent publishing that will be held for the second time in the week before the Indiecon. It brings together emerging talent from the domains of design, photography, illustration, journalism and the arts. In a rapid publishing project, the participants will produce a printed magazine named “41–43” which features a single topic: Communities. The experienced magazine makers of “Froh!” will lead participants through all stages of the production process – the result will be displayed for the first time during this session and also presented and sold at #indiemagday on Sunday.

5:00pm Golden Hall

Keynote: A magazine as a trojan horse

How a printed publication can achieve greater things.

9:00pm Filmfabrique, Oberhafen

Party in between

Could there be a more perfect match? This year’s official Indiecon party recommendation is the release of “nicht jetzt!” at Filmfabrique, Oberhafen. The magazine is a flagship publication of HAW Hamburg’s Design Department. Issue 6 goes by the title “in between” – what better place to pass the time between the Indiecon conference and Indiemagday? If you need another reason: The location is that close to the venue of Indiemagday you could crawl the few metres next morning. Supposedly, this is what the makers of the magazine are going to do, so if you have to miss out for some reason, you can still meet them at Indiemagday.


10:00am Halle 4, Oberhafen


Special: Generate your Magazine Timo Rychert is working on the intersection between design and programming. During his Bachelor thesis at the Department of Design at HAW Hamburg he started the project “…-Magazin”, a prime example of how powerful automation in magazine design has already become – and what’s possible if you use it. Meet him at Indiemagday and create your own personal magazine with a keystroke.


Free Trade Zone for Printed Goods
SEP 4 2016
Oberhafen, Hamburg

Join the second "Indiemagday – Free Trade Zone for Printed Goods” in Hamburg’s Oberhafen. Let’s celebrate the diversity of independent magazines and their smart and fearless micro publishers.

During the first Sunday in September, we transform a warehouse in a former freight yard into Magazine Mania. Find collectibles, hidden treasures and special offers. Buy, sell or swap mags, zines, comics and other printed goods.

There will be a huge collection of national and international indiemags – brought to you by the makers themselves and some of the most amazing stores in Germany. Come and experience books, posters, post cards and many big or small gifts made of paper. Come by and flip the pages, talk, eat and drink.

Oberhafen, Halle 4
Stockmeyerstr. 41
20457 Hamburg

Preliminary Timetable:

Sunday, SEP 4 2016

  • 8:00 AM – 10:00 AM / Buildup and Registration
  • 10:00 AM / Open Doors!
  • 10:00 AM – 6:00 PM / Magazine Mania
  • 6:00 PM – 8:00 PM / Collective Cleanup

* All #indiemagday figures are subject to error, the may change at any time. Please check again shortly before the event.


Any private seller gets a stack of europallets as a basis for his or her display (L×W×H 80cm × 120cm × 72cm). You can build on it – the maximum height is 150cm for opaque surfaces due to fire regulations.

You will have to build your own display. Stack your mags, add some flashlights, a look-out, a pole for your speaking parrot – however you wish. Just make sure to build a safe construction! There might not be electricity at each individual space and wireless access is limited.


EUR 10 for a single space, EUR 25 for two pallets, EUR 40 for three, EUR 100 for six (small is beautiful). If you are a professional reseller, please let us know. It will be a little more expensive, but since you own a business, we hope you'll manage. All income will be reinvested into making this an awesome day! The money will be used to create a fine surrounding, to set up a bar and a help desk for all your questions, a charging station and other useful stuff.

What to bring

You can present, sell or swap magazines and other printed goods. If you want to sell anything else, please get in touch beforehand. There will be a food market and a kiosk which will offer drinks and snacks at fair prices.


Buildup is between 8:00 AM and 10:00 AM, please register and pay during this period at the helpdesk on site.

Getting there

You can find us here: Halle 4, Stockmeyerstr. 41, 20457 Hamburg

Any questions?

Get in touch via e-mail, Facebook, Instagram, Twitter – or browse our magazine collection on Tumblr. ヽ(°◇° )ノ

Apply for free trade zone

You can save your spot here. All remaining spaces will be offered on a first come, first serve basis. Buildup is between 8:00 and 10:00 am, please register and pay during this period at the helpdesk on site.


What is Indiecon?

Indiecon is a festival for independent magazines. This year it includes a conference, to be held on 2 and 3 September. We are also running #indiemagday, a big Free Trade Zone for Printed Goods on 4 September at Hamburg’s Oberhafen that’s open to everyone, independently of Indiecon. Find out more about Indiecon: Indiecon 2014, Indiecon 2015,

Are all the events in English?

Some panel discussions and speeches are likely to be in English and some in German.

How do I get a ticket for Indiecon?

Apply here.

Thanks to...

Tine Fetz
Christian Gargosch
Philipp Gieseler
Wiebke Hagenauer
Sebastian Klöpping
Malte Köster
Steffen Kraska
Helge Matthiessen
Nicole Michniewski
Nelli Neb
Kim-Lara Oswald
Jean Rehders
Peter Rensmann
Tristan Rodgers
Helen Robertson
Simeon Rückert
Mareike Scheler
Lennart Spindler
Nora Tolone
Imke Wrage
Kerstin Wöltje

Malte Brenneisen
Martin Kaumanns
Malte Spindler
Urs Spindler